The following are the ideal personal qualities and skills a spokesperson should seek to cultivate in order to become a successful communicator to both internal and external audiences:

1. Relationship with Others - The “WE” domain

• Qualities: empathy, reliability, openness, optimism, faith
• Skills: listening, speaking, setting standards, learning, innovating

2. Relationship with Self - The “Me” domain

• Qualities: vision, passion, integrity, trust, curiosity, daring
• Skills: self-observation, self-knowledge, self-management, self-remembering, self-consistency

3. Relationship with Facts and Events - The “IT” domain

• Qualities:  rigor, objectivity, persistence, creativity, focus
• Skills:  analysing, predicting, simplifying, building models, organising and prioritising