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The following are the ideal personal qualities and skills a spokesperson should seek to cultivate in order to become a successful communicator to both internal and external audiences:
1. Relationship with Others - The “WE” domain
- Qualities: empathy, reliability, openness, optimism, faith
- Skills: listening, speaking, setting standards, learning, innovating
2. Relationship with Self - The “Me” domain
- Qualities: vision, passion, integrity, trust, curiosity, daring
- Skills: self-observation, self-knowledge, self-management, self-remembering, self-consistency
3. Relationship with Facts and Events - The “IT” domain
- Qualities: rigor, objectivity, persistence, creativity, focus
- Skills: analysing, predicting, simplifying, building models, organising and prioritising
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