Paul Griffin Communications
Paul Griffin
Communications

Phone: +61 7 3359 1988
Email: info@grif.com.au
PO Box 58
Chermside
Brisbane Q 4032

Crisis Communications Denial - The Five Phases

  • Phase 1 – “No comment”
  • Phase 2 – “None of this really happened”
  • Phase 3 – “Well, if it did happen, we don’t know anything about it”
  • Phase 4 – “OK, so now we are going to appoint an investigating committee to find out exactly what we did know about this”
  • Phase 5 – “Unfortunately, we can't say anything about this until the investigating committee reports. Call us back next week”

       (Nota Bene: Please don't do this!........Paul Griffin)


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